Through our products and services, we hope to create exciting experiences that bring joy and inspiration. OM SYSTEM expresses our determination to continue to deliver unparalleled experiences to our customers through our mission to always challenging convention and a philosophy of continuous product development, which we have adhered to since the establishment of the OM Digital Solutions. What we want to accomplish with OM SYSTEM Looking to the future, we pledge to establish brand value and growth through building the new OM SYSTEM brand.
#LOADING FILM ROLLEIFLEX 2.8 SERIES#
During the film camera era, we achieved an unprecedented compact, lightweight design with the OM series of 35mm SLR cameras, and the development philosophy emphasizes that design lives on in our new company and brand. We are also announcing that we are currently developing a new interchangeable lens camera compliant with the Micro Four Thirds System standard that will embody the OM SYSTEM concept and bring photography to the next level.įor more than 80 years, since the release of the Semi-Olympus I in 1936, our business (formerly the imaging business of Olympus Corporation) has received tremendous on-going support from our loyal customers for Olympus imaging products. We are proud to share that going forward, Olympus imaging- and audio-related products will be released under the OM SYSTEM brand. Hamburg, Octo– OM Digital Solutions GmbH is pleased to introduce the OM SYSTEM brand for our range of interchangeable lens cameras and lenses, compact digital cameras, audio products, binoculars, and other services. No word on the new high-end/flagship camera except a quick teaser in the second video at the 8:48 mark: Olympus cameras are now called OM System cameras. The Olympus “Announcement Event” teaser was for… a simple name change and a new website ( ).
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